About
I’m Melissa Allen
My journey into marketing didn’t start with an ad; it started with a question: Why? Why do we connect with certain brands on an emotional level? Why does one message resonate while another falls flat?
This curiosity led me to pursue a Bachelor of Science in Marketing at the University of Washington, where I’ve focused my studies on the bedrock of all successful marketing: Strategy.
I am not just a student; I am a practitioner of the principles that build enduring brands. I thrive on turning complex market data into simple, powerful strategies. I believe that the best marketing feels less like marketing and more like a solution to a problem a customer didn’t even know they had.
I am actively seeking an internship or entry-level role at a forward-thinking firm where I can contribute my strategic skills, learn from seasoned experts, and help build the brands of tomorrow.
Key Skills
Strategic Planning
SWOT, PESTLE, STP Framework, GTM Strategy, Value Proposition Design
Analytical Tools
Google Analytics, SEMrush (or other specific tool), Advanced Excel, SurveyMonkey
Software
Microsoft Office Suite, Google Workspace, Canva, HubSpot
Professional Skills
Communication, Collaborative Teamwork, Problem-Solving, Public Speaking
Expertises
Market Analysis and Insights
I gather and analyze customer feedback, lead quality, and conversion data to uncover trends that shape marketing strategies. By turning numbers into actionable insights, I help businesses optimize outreach and improve return on investment. My ability to interpret data ensures that marketing decisions are both creative and evidence-based.
Event Marketing & Promotion
I have hands-on experience planning and supporting community events that boosted local brand visibility and engagement. From coordinating logistics to engaging with attendees, I ensure every detail strengthens the connection between a brand and its audience. My approach focuses on creating memorable experiences that leave lasting impressions and drive measurable results.
Customer Relationship Management (CRM)
I use CRM systems to organize customer interactions, track leads, and manage the sales and marketing pipeline. By keeping detailed records of client communications, I help businesses maintain stronger relationships and improve follow-up strategies. My CRM skills ensure efficiency, consistency, and a customer-first approach in every campaign.
Brand Messaging & Audience Engagement
I specialize in aligning brand messaging with the right audience to build trust and drive engagement. Whether it’s through persuasive outreach, community events, or customer touchpoints, I focus on communicating value clearly and authentically. My skills ensure that every interaction strengthens brand perception and encourages long-term loyalty.
Social
Tiktok
Youtube
Have a project in mind?
If you have a great idea, reach out to me. Whether it is a small or big project, I will listen first and get back to you with a plan.