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Welcome. My name is Melissa Allen, and I am a passionate marketing strategist dedicated to understanding the ‘why’ behind consumer decisions. While others may focus on fleeting trends, I focus on building resilient, long-term market strategies grounded in research, analysis, and a deep understanding of your competitive landscape. I help brands not just compete, but win.

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Profile

I’m Melissa Allen

My main focus is giving fresh, data-driven approach to market strategy from the next generation of marketing leaders. I build the strategic frameworks that allow great creative to thrive and businesses to grow.

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What do people say about me

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Melissa consistently demonstrates a strong grasp of marketing fundamentals. Her work on a foreign market entry proposal was incredibly insightful , and she wrote a series of deliverables analyzing critical political, legal, economic, and environmental factors for international business. She has a great understanding of how to analyze a company’s market strategy.

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Melissa’s work was key to our brand visibility and customer engagement. She expertly utilized CRM software to manage our sales pipeline and provided valuable weekly reports on lead quality. Her consistent communication with prospects helped us build trust and improve customer retention.

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Melissa always delivered exceptional guest service. She was great at adapting to guest preferences and budgets, which showed a real customer-first approach. Her ability to communicate clearly and make personalized recommendations was outstanding.

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Strategy Before Tactics. Growth Before Everything.

I combine classic marketing principles with modern analytical tools to deliver comprehensive strategic insights.

Uncovering actionable insights from raw data. I conduct thorough SWOT, PESTLE, and Porter's Five Forces analyses to build a 360-degree view of the market environment.

Market Research & Analysis

Uncovering actionable insights from raw data. I conduct thorough SWOT, PESTLE, and Porter’s Five Forces analyses to build a 360-degree view of the market environment.
Moving beyond demographics to psychographics. I identify high-value customer segments and craft precise positioning statements that resonate deeply and differentiate your brand.

Segmentation, Targeting & Positioning (STP)

Moving beyond demographics to psychographics. I identify high-value customer segments and craft precise positioning statements that resonate deeply and differentiate your brand.
Understanding your competitors' strategies is key to outmaneuvering them. I analyze their product offerings, messaging, and market footprint to identify opportunities and threats.

Competitive Intelligence

Understanding your competitors’ strategies is key to outmaneuvering them. I analyze their product offerings, messaging, and market footprint to identify opportunities and threats.
Developing a comprehensive plan to launch and scale. From defining the value proposition to selecting the right channels and setting KPIs, I build actionable roadmaps for market entry and growth.

Go-To-Market (GTM) Strategy

Developing a comprehensive plan to launch and scale. From defining the value proposition to selecting the right channels and setting KPIs, I build actionable roadmaps for market entry and growth.

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